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The GBO Group

Sustainability Strategy Consulting

Clients

Below is a list of some of our past consulting clients and the results they achieved with our help.  Kindly note: we greatly respect our clients’ wishes, so current clients and those clients who prefer not to be listed are kept in complete confidentiality.

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Eastman Chemical

Kingsport, TN
Manufacturing
160,000 employees; $6 B revenues

Scope of work: Sustainability training for mid-level employees, managers, and sales staff.
Deliverables: 1. Two day pilot workshop for sustainability team. 2. Multi-module online training program, with quizzes, and certification, showcasing business case for sustainability, threats and unseen liabilities, opportunities for growth and innovation, Life Cycle Management and Life Cycle Analysis, and the dizzying field of eco-labels.

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Six Pack Foods

San Francisco, CA
Sustainable food startup

Scope of work: Early stage growth and sustainable food consulting.
Deliverables: 1. Adaptation of current menu offerings to incorporate sustainable, locally sourced, and low carbon foods, while maintaining culinary standards and style. 2. Integration of health code standards into growing food production capabilities. 3. Efficiency review of operations. 4. Marketing. 5. Capacity building.

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Sierra Club Green Home

Las Vegas, NV
Sustainable Living Directory

Scope of work: Corporate sustainability training curriculum development.
Deliverables: 1. Strategic guidance on development of sustainability curriculum sales strategy. 2. Development and support of curriculum to support Green Leader and Green Ambassador programs. 3. Direct marketing assistance for Chief Marketing Officer.

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Illumined Connections

San Francisco, CA

Scope of work: Strategic advising for marketing plan and on large client acquisition.
Deliverables: Market research with pilot case studies. Development of sales offering. Implementation of marketing outreach. Soft lead generation with national non-profit directly connected to client’s work.

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Dr. Namrata Patel

San Francisco, CA
Green Dentist

Scope of work: Growth & Expansion Feasibility and Implementation
Deliverables: Development of Marketing Plan. Feasibility Study, Market Research, and Business Plan development for expansion to second location. Strategic advising based on current customer data and competitive analysis. Direct B-2-B sales within existing insurance framework.

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Wells Fargo Bank, N.A.

San Francisco, CA
Financial Institution

Scope of work: Strategic advising for small businesses in the Wells Fargo lending network.
Deliverables: Collaboration with creative team to generate sustainability related information for small businesses. Development of small business strategy script for going green profitably. Scott Cooney featured in video for the Small Business Insight Series.

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Earth 2017

Berkeley, CA
Sustainability Consulting

Scope of work: Strategic advising and copyediting manuscript for green business strategy book.

Deliverables: Revisions, additions, deletions, fact-checking confirmations, sales strategy, workshop program development, and online engagement strategies regarding blogging and social media.

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Sage’s Way
Landscape and Design

Salt Lake City, UT
Landscape Design & Installation

Scope of work: Advising and direction on new green service line in landscape maintenance.
Deliverables: Development of franchisable new service line. Direction in operations management, procurement of needed eco-friendly equipment, human resource management strategy. Procurement of initial client list through direct sales. Marketing feedback on print and online materials and advising in marketing strategy.

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Organic Shopper Magazine

Asheville, NC
Print publication

Scope of work: Strategic advising and corporate direction/vision.
Deliverables: Connection to multiple high end advertising clients. Development and refinement of sales strategy, media kit, layout and design of magazine. Creation and training on company-wide wiki for simplification of collaboration with writers, contributors, salespeople, and graphic designers.

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Santa Fe Alliance

Santa Fe, NM
Non-profit sustainability organization

Scope of work: Membership drive and elevation of organizational profile in local community.
Deliverables: Community engagement work for non-profit development of locals-first business to business network. One-on-one strategic sessions with Executive Director to develop membership recruitment strategies and communications. Keynote speech delivered for Earth Day conference, 2010.

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Urban Fire

Oakland, CA
Community development organization

Scope of work: Engagement of members and students for economic development and entrepreneurial support.
Deliverables: Workshop for aspiring eco-entrepreneurs as part of ongoing educational series. Print materials in support of classroom curriculum and outside activities. Advising for student group on the development of entrepreneurship ideas with social missions.

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Laney Community College

Oakland, CA

Scope of work: Public speaking
Deliverables: Delivered Keynote address during Fall Commencement for the business school. Conducted followup workshop for students interested in green entrepreneurship. Subjects included operations, marketing and market research.

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SLC Public Library

Salt Lake City, UT

Scope of work: Assistance in planning and participation in business development conference and workshops.
Deliverables: Series of workshops and speech given to small business development groups interested in sustainable operations.

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North Coast Green

Ukiah, CA

Scope of work: Engagement of community for economic development and transition to a sustainable future.
Deliverables: Keynote speech for annual green building, sustainability, and entrepreneurship conference for 250 attendees.

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Get Slightly Famous Communications

San Francisco, CA

Scope of work: Strategic advising and feedback for brand strategy and development of service line.
Deliverables: Review of existing marketing materials, published book, marketing history and programs. Direction on company strategy in driving new subscriber member growth.

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City Weekly Magazine

Salt Lake City, UT

Scope of work: Development of special Earth Day materials for weekly publication
Deliverables: Research on hottest green topics happening in the greater Salt Lake City (UT) area. Feature article for Earth Day issue on green business trends and opportunities in eco-entrepreneurship.

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Larry’s Beans

Asheville, NC
Best coffee ever

Scope of work: Strategic advising on “Sustainability School” outreach platform.
Deliverables: Copywriting several issues for CEO blog. Advising on curriculum development and content. Official west-coast taste-tester.

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Cafe Organico

Montezuma, Costa Rica

Scope of work: Business coaching and strategy development. Human resource management planning.
Deliverables: One-on-one consultations ongoing with entrepreneur. Development of 3 year plan. Development of employee engagement programs and financial incentive structures.

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Star Mountain Eco-Lodge

Malpais, Costa Rica

Scope of work: Strategic direction, vision, mission, and goals development.

Deliverables: Business coaching for development and marketing of sustainability offerings. Assistance in and review of public relations, outreach, and marketing communications. 

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Media Partnerships

  • CONTACT US

    808-312-0850
    Scott@ImportantMedia.org

  • The GBO Group's Principal, Scott Cooney, is an author, entrepreneur, and adjunct professor of sustainability at the University of Hawai'i at Manoa in the Shidler College of Business.
  • Creativity

    We even play sustainability. Check out our green business-themed game, GBO Hawai'i. Imagine what we can do for you if we put this kind of creativity to work for your company.

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