Sustainable business strategy reports and other publications, courtesy of the GBO Group.
Feel free to contact us if you’d like to have sustainability documents or other materials created for your company, or as part of a report. We also do general purpose publications to help companies leverage sustainability as a business strategy. Please feel free to browse the publications below, download, and share anything you’d like.
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Employee Engagement through Sustainability Initiatives: Benefits for Your Company
Gallup recently estimated that $300B in revenues was squandered annually by companies with disengaged workforces. Meanwhile, many companies have seen that there can be nothing more motivating for a workforce than sustainability initiatives. Scandic Hotels former CEO said, “The engagement was total.” Ray Anderson, former CEO of Interface Floors, said, “In my 51 year in business, I’ve never seen anything galvanize employees like sustainability.“
Employee engagement affects everything from productivity to recruitment and retention of the best. This white paper by the GBO Group will give you a clear strategy to develop a company-wide employee engagement program around sustainability initiatives.
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Build a Green Small Business (McGraw-Hill) by Scott Cooney, Principal & Founder of The GBO Group Sustainable Business Strategy Consulting
Build a Green Small Business gives green business strategies to aspiring eco-entrepreneurs. The book covers opportunities in industries such as ecotourism, local food, retail, the service industry, green building, wholesale manufacturing, and alternative fuels. Each opportunity is described as a business concept, with examples of how it can be effectively marketed and planned, and how it can be run as sustainably as possible.
“Build a Green Small Business is exactly the kind of solutions-oriented guide we need to help advance the green economy. The book demystifies green business and makes it easy for anyone, regardless of education, experience, or startup capital to start an environmentally friendly business, work for themselves, and contribute to a better world through their career. A real gem!“
–Denise Hamler, Director, Green America Business Network
Get inspired! Start a green business, make a difference, and make a living.
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Seven Non-negotiable Strategies for Marketing Green
Consumers have an ever-widening array of choices for healthier goods and services. The confusion over greenwashing and the entrance of the big box stores into the sustainable marketplace makes it difficult for entrepreneurs and small to mid-sized businesses to effectively communicate their green credentials and showcase the advantages of their products. If you are looking to improve your marketing in this arena, you can use the strategies presented in this strategy paper to improve your sales and better connect with customers.
The seven guidelies outlined in this document will help you make true connections with customers. Align your values and those of your customers and watch great things happen.
At the GBO Group, we work to help connect consumers with healthier and more sustainable products and services, so that businesses choosing a path of sustainability get their due reward for going the extra mile.
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Break room flyer
Show that you care, and encourage employees to save energy and cut waste with this fun and informative flyer to hang in your break room, bathroom, or anywhere else employees might see it and read it.
The flyer lays out four behavioral strategies that can help save your company money:
1. Vampire power. Approximately 15% of all power used is what is referred to as vampire power–energy sucked from the wall for things that are plugged in and not turned on. Help your employees understand the value of power strips and unplugging devices, and drive savings on your electricity bill
2. Energy settings. A demonstration on how to adjust settings on computers and other electronics for most efficient use.
3. Electronic fax. Help take a step toward a paperless office by getting your employees bought in to the concept of electronic fax.
4. Reusable mugs can be fun…allow your employees to express themselves while helping you reduce waste.
Download the flyer here and print as many copies as you need.
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Business Sustainability Tax Incentives, Rebates, and Useful Links for Hawai’i Businesses
A quick and handy guide to all the rebates, incentives, and programs that can help Hawai’i businesses go green and save money.
The GBO Group's Principal, Scott Cooney, is an author, entrepreneur, and adjunct professor of sustainability at the University of Hawai'i at Manoa in the Shidler College of Business.
